Premise Beach ‘Mikolah’ single out now!

The first release on Pure Casual is out today, the Premise Beach single ‘Mikolah‘ can now be downloaded from iTunes. It would make a little label very happy if you did, thank you.

“Mikolah is a lovely, delicate piece of acoustic pop”Drowned in Sound

Premise Beach ‘Mikolah’ iTunes link


“Delicate and understated, but with plenty of melodic clout”

Says Nic Wright of Manifesto Mag, read the full glowing review here

“beautifully understated in the way it delivers its delicate romance”

Not our words, they’re the words of  the excellent blog The Tipping Point on Premise Beach‘s ‘Mikolah‘ single. Click here to read the full review written by Linsey Teggert

Listen to Mikolah

Released 13th February 2012

Welcome to… Premise Beach

Happy new year, after a busy festive period we are pleased to announce the first release on Pure Casual.


‘Mikolah’ by Premise Beach, released digitally on 13th February, is the first of a four part ‘Welcome to… Premise Beach’ series. The ‘Welcome to…’ quadrology will see four Premise Beach two-track downloadable singles released every 2 months from February onwards.

‘Mikolah’ is backed by ‘Step Inside’, to listen to both tracks and place pre-orders please visit the Pure Casual webstore. For more info on Premise Beach click here.


Welcome to the internet home of Pure Casual, a new independent label based in the north of England. There’s not much to see or listen to yet, but that will all change in the coming weeks.