Was it really way back in September when we promised some new Premise Beach? 3 months is still within the ‘soon’ bracket right? Anyway here’s a free Christmas gift courtesy of Pure Casual and Premise Beach.
Merry Christmas, peace on Earth, all the breast and all that.
Tip top tastemaker Tom Robinson, played Premise Beach’s ‘Hold Me Now‘ on his new BBC Introducing Mixtape show on 6Music in the early hours. If you weren’t up at the crack of yawn this morning you’ll have missed it, but thanks to the Beeb’s good old iPlayer you can listen again - http://www.bbc.co.uk/programmes/b01fntyk
Our Jon (Premise Beach) is a man of many talents, here’s his video for the upcoming single ‘Hold Me Now’. You’ve no excuses for not singing along.
On our first visit to Premise Beach, Jon Covell wooed the mysterious Mikolah with “a lovely, delicate piece of acoustic pop” (Drowned in Sound). This time round he’s plugged in the guitars and found an upbeat groove, but the air of heartfelt honesty and anxiety remains. Put simply in his own words “Hold Me Now is a guitar song, a track built out bits of guitars”.
Following the aforementioned Mikolah, Hold Me Now is the second instalment in the four-part “Welcome to… Premise Beach” series of digital singles released bimonthly on the Pure Casual label.